Billionaire business mogul E-Money has taken on the responsibility of raising the late Jr Pope’s three children. The news broke today when E-Money shared the late Jr Pope’s final words, which revealed his commitment to his children’s well-being and future.

“Na Only Me My Mama Born | Get Three Children, Na Me Go Raise Them,” said the late Jr Pope in his final moments. These poignant words moved E-Money, who immediately pledged to keep his promise and provide the children with the love and care they deserved.

E-Money will nurture the three children who are now finding solace in the embrace of the Okonkwo family, just as their late father would have wanted. E-Money, known for his philanthropy and willingness to help others, has demonstrated an unwavering commitment to making a positive difference in the lives of those who are in need.

The late Jr Pope, a respected figure in the acting community, left a legacy that E-Money is determined to continue. With his vast resources and influence, E-Money is dedicated to providing children with the best education, opportunities, and a nurturing environment in which to thrive.

The announcement of E Money’s pledge was met with widespread admiration and support. Many people have praised his compassion and generosity, recognising how profoundly this act of kindness will affect the lives of the late Jr Pope’s children.

As the children embark on this new chapter in their lives, the community comes together to offer support and encouragement. E Money’s commitment to raising the children as his own exemplifies the power of compassion and the importance of respecting the wishes of those we have lost.

By Uzor Maxim Uzoatu*

As it concerns the media, public relations has received a much-needed breakthrough in the just-published book Media Relations Playbook: 25 Proven Effective Hacks by Chido B. Nwakanma.
Contemporary developments in media relations in Nigeria and much of Africa are explored with a mastery that compels attention.
The much sought-after media consultant and educator Chido B. Nwakanma has facilitated training sessions on media relations management at professional forums and academe over the past nine years and distinguished himself as Adjunct Faculty at the esteemed School of Media & Communication, Pan-Atlantic University, Lagos.
It’s instructive that the National Universities Commission (NUC) has divided Mass Communication into seven distinct domains, with Public Relations as a stand-alone field.
Given that Media Relations are pivotal to Public Relations, Nwakanma’s Media Relations Playbook is a timely game-changer and quintessential guidebook.
Nwakanma is akin to an astute coach in American football who graduated from the field as a consummate quarterback who masterfully orchestrates the game armed with a classic playbook.
One cannot but learn from the guru, who has 30 years of cognate communication management experience and has served as President of the International Association of Business Communication (IABC) Nigeria and the Public Relations Consultants Association of Nigeria (PRCAN).
In this millennial age of multiform information platforms, the media can be said to be everywhere.
As of April 2023, Media Relations Playbook informs, Nigeria had 740 functional radio, television and online broadcast stations, made up of 390 radio stations and 350 television stations, broadcasting in English, Hausa, Yoruba, Igbo, Ijaw, Fulfude, Efik, Urhobo and well over 50 other languages.
Nigeria has over 100 national, regional, community and local print media publications, with the most famous newspapers being the Guardian, The Punch, Vanguard, ThisDay, The Nation, The Sun, Daily Trust, Leadership Daily Independent, and Premium Times.
Digital media can be seen as all the rage today, and the ubiquitous social media cannot be done without warts and all as per information, misinformation, disinformation, and sundry whatnots.

Nwakanma’s Media Relations Playbook offers 25 seamless lessons, starting with being clear about objectives, audiences, and deliverables.
In media relations, it is crucial to be clear about strategy, i.e., the plan of action to achieve a long-term aim.
A distinct media engagement plan specifies who, what, where, when, and how to do the necessary.
It is incumbent on the responsible practitioner to “tell your story” because “the goal of a media relations effort is usually to get the word out on behalf of your organisation or client.”
There is no escaping the necessity of writing different versions of the story to reflect the media types of the moment.
Nwakanma advises sticking to the positive in crisis and avoiding off-the-record comments that may spell disaster.
In critical media relations activity, one must be prepared to expect various responses, including the less-than-salutary.
Against the grain of sharing “in confidence” experiences, one should bear in mind not to say anything one would not like to be published.
As espoused in Nwakanma’s Media Relations Playbook, managing the diversity of platforms is a significant lesson in doing the job.
Nwakanma stresses that “media relations and communication as a whole stand on solid theoretical foundations,” which leads the author to advise: “Thou shall apply media theories.”
Nwakanma states, “Media segmentation is a central theme in the literature on integrated marketing communications.”
The Media Relations Playbook teaches the lesson that “Monitoring has become even more critical in the age of fake news, multiple platforms, and algorithms.” Monitor! Monitor! Monitor!
The importance of building relationships cannot be gained in profitable modern-day media relations.
Like Noah in the Bible, one must build the ark before the unleashing of the storm.
The need to budget appropriately and effectively cannot be over-emphasized, as Nwakanma avers: “The budget makes or breaks the deal.”
It is essential to “note that charges apply to dealing with the broadcast media,” which Nwakanma illustrates with the experience of the public relations agency Blueflower Limited over the “commercial news” issue in broadcast news in Nigeria.
Even as Nwakanma knows that “the exchange of cash is a principal narrative and impression of media relations in Nigeria and most of Africa,” he boldly advises that one must “be ethical for long-term benefits, despite the environment.”
Evaluation is critical in Nwakanma’s Media Relations Playbook, and “the most crucial evaluation is the one the clients do.”
Nwakanma argues that the industry has gone beyond the traditional 4Ps of marketing—product, Place, Price, and Promotion—hence, the astute practitioner should “recognise that media are only part of the total communication mix” and include other elements such as Word of Mouth.
The standing advice is to “handle rejoinders with tact and focus on the big picture.” Nwakanma illustrates the rejoinder matter by publishing the article entitled “Arik Air is a Disaster waiting to Happen” by RO Isenalumhe Esq that gets a rejoinder entitled “Press Statement: Arik Air Operations Safe” by Captain Roy Ilegbodu, the Chief Executive Officer of Arik.
Nwakanma also publishes the opinion piece entitled “The Asaba Disgrace” by Reuben Abati on the 2018 African Senior Athletics Championships hosted by Delta State, which attracts two rejoinders entitled “The Joy and Thrills of Asaba 2018” and “Take Two of the Joys and Thrills of Asaba 2018” by Jackson Ekwugum, the Manager of Communications at Government House, Asaba.
Remarkably, Nwakanma re-publishes his rejoinder to Reuben Abati’s article “The Jonathan They Do Not Know,” in which he juxtaposes the world of difference between Abati’s role as a newspaper columnist and his role as a PR strategist for President Jonathan.
In the final lessons of Nwakanma’s Media Relations Playbook, the advice is to follow through on promises, note that communication is a cultural phenomenon, seek and get consideration, know that the platform and the exposure belong to the principal or client, and finally practice direction on media relations by industry pros.
The five case studies in media relations management included in the media Relations Playbook are written by Dr. Emeka Agbayi of Nigeria LNG Limited (NLNG), Funsho Aina of MTN, Temitope Oguntokun of International Breweries Plc., Erhumu Bayagbon of AIRTEL, and Daniel Okereke of American University of Nigeria (AUN).
Chido B. Nwakanma has written a watershed book in Media Relations Playbook: 25 Proven Effective Hacks and I can go no further than agree with the words of the PR guru Mike Okereke, penned in the Foreword: “I can confirm that the Media Relations Playbook is the best book on Media With practice published in Africa and is one of the best around the globe.”

Some events, due to their grandeur, can live on in the minds of those who attend.
This is especially true when it comes to musical entertainment, where Bullion Records is gradually becoming a visible brand.
Recently, the company transformed the surroundings of South East Restaurant, Ikeja Lagos, into a heaven of stars.
Political figures, music producers, emerging artists, and others were in abundance.
It was the formal debut of Bullion Records’ musical impresario, GyC, and the entire venue was musically stampeded.

Attendees included DJs, fans, artists, music promoters, and media representatives.
In a way, they were all guests of Ambassador Olufemi Ajadi Oguntoyinbo, a politician, socialite, and businessman who also serves as chairman and managing director of Bullion Records.

Ajadi chose to use his record label to introduce Lagos-based GyC, a singer, songwriter, actor, and music producer whose full name is Fortune Kingsley, Ambassador.
While speaking, Ajadi promised to support upcoming artists and promote existing ones.
Reiterating his call for the government to implement youth-friendly policies, he specifically requested the establishment of Vocational Centres across the country to engage youths.

“You know, I have always advocated for our youth to be actively engaged because an idle mind is the devil’s workshop.
“When youths are not meaningfully engaged, it is easier for them to turn to crime,” Ajadi said.

“We need to dissuade our youths from drugs and other bad habits, and the only way to do so is to engage them in something tangible that will allow them to develop themselves,” he advised.

Bullion Records Managing Director, Mr Elegbede Femi Ajibola, was initially full of praise for the collaboration, citing the impact he believes it will have.

He described Bullion Records as the epitome of innovation and excellence in a variety of industries, including manufacturing, sports, real estate, and hotel management.

“With a visionary approach ingrained in our corporate ethos, Bullion Records has emerged as a beacon of opportunity for aspiring artists in Nigeria and beyond. Our unwavering commitment to developing talent and encouraging creativity has propelled us to the forefront of the music industry.

“Powered by the provisions of our Memorandum of Association, Bullion Records has established itself as a dynamic force in the realm of musical record labels.”

Speaking about the signing of GyC, Ajibola stated that the partnership represents Bullion Records’ unwavering commitment to empowering artists and facilitating their rise to the pinnacle of success.

“As we embark on this journey together, Bullion Records affirms its dedication to excellence, creativity, and the never-ending pursuit of musical innovation. With our combined efforts and shared vision, I am confident that the future holds limitless opportunities for both Bullion Records and the artists we represent.”
It ended up being a varied evening. Those who attended were treated to a full evening of musical entertainment.