The Akwa Ibom State Commissioner for Information and Strategy, Comrade Ini Ememobong has been inducted into the Advertising Practitioners Council of Nigeria (APCON).
Ememobong was inducted along with 36 others, including two directors in his Ministry. They include Mrs. Blessing Urua and Mrs. Grace Akpan- directors, information and public relations respectively, a senior staff of the ministry and staff of Pioneer Newspaper- a publication of the state government.
Conducting the induction ceremony after two-day training and a modified executive professional examination (MEPE) in Uyo on Friday, the Chief Executive Officer/Registrar of APCON, Dr. Olalekan Fadolapo said the exercise was to accord legal status to some who may have been practicing without adequate certification.
He charged the new inductees to be good ambassadors of the advertising profession, adding that with their certification, they were free to explore opportunities in the industry without the fear of harassment.
“With your certification, you now have the legal rights to establish a full-fledged advertising agency, and explore opportunities in outdoor advertising and other independent media space.
“It is also important to note that APCON recognizes the importance of continuous training and constant engagement with young professionals in our industry.
“We encourage you to consider our training programmes a priority for your personal development and to participate in them regularly”. He charged.
Also speaking, the Director of Registration, Joe-Eugene Onuorah said the programme was an alternative procedure for admitting people who did not have the prescribed academic qualification, into the profession.
“The registration is based on having acquired the basic experience over many years of practice. The procedure required that they are subjected to a two-day intensive training to acquaint them with basic principles that they need to understand to be able to practice more professionally and responsibly, and that is what we have done since last Wednesday “.
Reacting to his new membership, Mr. Idris Madabaje, a senior staff of the Akwa Ibom State Ministry of Information and Strategy, and a participant said with the certification, he was now an all-rounder in the field of mass communication, thus ready to explore more opportunities in the sector.