The management of the Niger Delta Development Commission (NDDC) has launched a Niger Delta Talent Hunt (NIDETH) to harness creativity among youths in the entertainment industry and address unemployment in the region.
Speaking during the inauguration of the programme at the NDDC headquarters in Port Harcourt, the Interim Administrator of the commission, Effiong Akwa, said it was initiated to tackle the challenges and lack of opportunities facing youths in the region.
Akwa commended President Muhammadu Buhari and the Minister of Niger Delta Affairs, Umana Okon Umana, for supporting activities aimed at galvanizing the creative potential of youths in the Niger Delta.
He said, “The entertainment industry is growing bigger every day. The Nollywood industry occupies a major platform amongst other entertainment industries in the world. When you talk of entertainment the next thing you hear is the Nollywood industry in Nigeria. Niger Delta is blessed.
“Let me use this opportunity to tell the world that youths of the Niger Delta are the best you can find around the world. They are calm, confident, they seek to excel in whatever endeavour they find themselves in.
“In the field of soccer the youths of Rivers State and Akwa-Ibom are taking the lead; wrestling, Delta and Edo are tops; swimming Bayelsa and Rivers are unbeatable.
“Our focus in this programme is to identify the talented youths, build them up and expose them to the world. We want to use this as an opportunity to provide a platform to expose the hidden talents in the region. If you build the youth, you build the nation.”
Akwa’s Special Adviser on Youths, Udengs Eradiri, described the Niger Delta youths as enterprising, observing that artists from the region had challenges in getting support and platforms to express themselves.
According to him, “The creative industry is one area in which we can engage a lot of idle young people. We will continue to play our role in supporting institutions to create the platform to push our young people into the international community. We must keep the creative sector alive in the Niger Delta to develop young talents and showcase them to the world.
“We expect that after this process, we will be able to identify unique talents that would be able to showcase to the world. If you look at the entertainment industry, you have employment opportunities that are waiting for us.
“The Niger Delta youths need to be a part of these opportunities. We need to create engagements so that young people, who have a lot of energy can channel it towards talent development. The work of the NDDC is that of an interventionist agency. It is part of our job to create opportunities for young people to express themselves.
“The sky is our starting point. We expect that after this talent hunt, which is geared towards entertainment, we will be looking at sports”.
In his remarks, the NDDC Director, Youths and Sports, Offiong Ephraim, said that NIDETH was a flagship programme of the NDDC Youths and Sports Directorate aimed at exposing the inherent talents in the Niger Delta region.
He said the talent hunt programme would kick off from the first phase which is Ondo, Edo and Delta State and followed by the other phases with the grand finale taking place in Port Harcourt, Rivers State, noting that it would cover the nine states of the Niger Delta.
One of the leading artists in the region and consultant for the programme, Okiri Harrison, also known as Harry Song, said the new NDDC youth programme was a dream come true for those in the creative sector, adding that 80 per cent of the entertainment industry was rooted in the Niger Delta.
The musician said, “In the entertainment industry, cutting across music, comedy and theatre, the top talents are from the Niger Delta region. The main issue is that most talents remain unharnessed because there is no proper platform to identify and develop them. I am glad because this is where NIDETH comes in”.